IT’S A LIVING is not just a statement but it is also a life philosophy for Ricardo Gonzalez, a designer and artist from Durango, México currently living in Brooklyn. His signature script style can be easily recognized from large-scale murals to commercial work for some of the biggest brands to a simple sticker in the streets.
The ambiguity in the typographical messages continually creates a dialogue between the viewer and the artwork. “A word is an image” and an image can be interpreted in so many ways. The direct approach of typography has been an exploring path where the main goal is to question our daily living and to produce a positive impact. After all, it’s a living.
Selected Clients: Apple, Armani Exchange, Nike, Bentley, Google, Microsoft, Pepsi, Facebook, Budweiser, HUF, Samsung, Vans, AirBnB, Lumine Japan, Bloomberg Business, Toyota, Monster, Lululemon, MTV, Yahoo!, Nissan, VH1, Coca Cola, KRINK, Vans MX, 1800 Tequila, Bing Bang Jewelry, Oprah Magazine & United Airlines.
Education
2014 - Cooper Union (New York, USA) Typeface Design
2010 - Mohawk College (Hamilton, Canada) Graphic Design
Member of:
AIGA - American Institute of Graphic Arts
ADC - Art Directors Club
WNW - Working Not Working
Exhibitions:
Solo Shows
2025 - Mexico City (MEXICO) - “Solo en Sueños” - Salon Acme - Saenger Gallery
2023 - Des Moines (USA) - "When The Lights Come On" - Morberg Gallery
2023 - Mexico City (MEXICO) - "Si Estas Paredes Pudieran Escribir" - House Of Vans Mexico
2023 - Tokyo (JAPAN) - "A Day in The Life" - HPGRP Gallery
2022 - Paris (FRANCE) - "To Paint Is To Love Again" - Galerie Itinerrance
2022 - Tokyo (JAPAN) - "In My Lifetime" - HPGRP Gallery
2021 - Tokyo (JAPAN) - "Nothing is Without Meaning" - HPGRP Gallery
2020 - Tokyo (JAPAN) - "Memories of Spring" - HPGRP Gallery
2020 - Durango (MEXICO) - "Nothing Lasts Forever" - Pop Up Gallery
2019 - Tokyo (JAPAN) - “Writing is Painting" - HPGRP Gallery
2019 - Tokyo (JAPAN) - “The Name Travels Further Than The Face" - Jinkinoko Gallery
2017 - New York (USA) - "100 Years" - HPGRP Gallery
2016 - Seoul (Korea) - “Damn” - New Soul Gallery
Group Shows
2025 - Mexico City (MEXICO) - “Under Forty” - Saenger Gallery
2024 - Fukuoka (JAPAN) - “Interaction” - Cassette Gallery
2023 - Portland, OR (USA) "Sentiments" - IndustryOne - Duo Show
2022 - Tokyo (JAPAN) - "Pop&Street" - Hidden Champion
2021 - Denver, Colorado (USA) - "ImageText" - Mirus Gallery
2020 - Des Moines, Iowa (USA) - "Sway" - Morberg Gallery
2020 - Paris (FRANCE) - "Art Will Go On" - Zberro Gallery
2019 - Tokyo (JAPAN) - “Hidden Champion” - Hidden Champion
2019 - Osaka (JAPAN) - Osaka Art fair - HPGRP Gallery
2019 - Des Moines, Iowa (USA) - "Bloom" - Morberg Gallery
2018 - Atlanta (USA) - “A Better View” - ABV Gallery
2017 - New York (USA) - "100 years" - +81 Gallery
2017 - Miami (USA) - "Sentience" - Wynwood Gallery
2017 - Kaohsiung (TAIWAN) - "When The Sun Goes Down" - Arcade Gallery
2017 - Oakland, SF (USA) Solo Show - "Transitions" - 1AM Gallery
2016 - New York (USA) - “Sunday Afternoon” - Sunday Afternoon Gallery
2016 - New York (USA) - "Quest" - HPGRP Gallery
2015 - New York (USA) - “GFDA x It’s A Living”
2015 - Vienna (Austria) - “Design Week” - DCA Gallery
Awards:
2017 - Art Directors Club - YOUNG GUNS 15
2016 - PRINT MAG - Typography & Lettering Awards
2016 - COMMARTS - Typography annual Lettering/Calligraphy
2012 - HOWDesign - International Issue Awards
Talks:
2025 - Bogota (COLOMBIA) - 4GN Festival
2021 - Barcelona (SPAIN) OFFF Festival
2019 - Kiev (UKRAINE) - OFFF Festival
2019 - Monterrey (MEXICO) - TMX Typography Conference
2019 - Moscow (RUSSIA) - OFFF Festival
2019 - Portland (USA)- Design Week
2019 - Mexico City (MEXICO) - Domestika Conference
2018 - Utah (USA) - LetterWest Festival
2018 - Barcelona (SPAIN) - OFFF Festival
2018 - New York (USA) - It's a living" - Huge Inc
2017 - Barcelona” (SPAIN) - “Process" - Erik Vokel
2016 - New York (USA) - The Hoxton Hotel
2015 - Mexico City (MEXICO) - Typers Festival
2015 - New York (USA) - FIU Conference BCN